Google Testing SearchWiki in Sponsored Results
Posted on 20. Feb, 2009 by search_junkie in Search Engines
Earlier this week a thread at WebmasterWorld announced that some people had discovered that Google had a SearchWiki in the Adwords results in the SERPs. This manipulation of pay per click ads within the SERPs is yet another attempt by Google to enhance the user experience.
Barry Schwartz over at Sphinn got this statement from Google:
As part of our ongoing commitment to innovation, we are currently running an experiment in which users can customize the ads that appear in the “Sponsored Links” section of the search results page by deleting ad results. This experimental feature is only visible to a small number of users, and we have no news to announce at this time regarding developments in our AdWords product offering.
I have to wonder what the advertisers will have to say about this? Who wants to have their ads removed from results after working so hard to increase quality score and bidding at a high rate? Plus, how does it get tracked? I mean if the results are personal Google could totally fake the numbers! We’ll see if this ever makes it past Beta.
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