Archive for October, 2009
Track Your Marketing Initiatives Using Call Tracking
Posted on 27. Oct, 2009 by search_junkie.
It is such a shame these days that businesses, especially local businesses, are spending money on marketing blindly. They are not getting the data necessary to back up their decisions. Tracking you marketing initiatives has never been easier than it is today.Simply using a call tracking number is one of the best ways to measure the success of certain marketing initiatives.
I found this outstanding Call Tracking Video to help illustrate the point:
Get the point?
Call Fire offers some other great calling related services such as Voice Broadcast which is basically an email/newsletter marketing campaign but done over the phone. You record your message and enter your list of numbers to blast it out to and Call Fire does the rest! Pretty awesome, I never knew that this was something that people could do. They also offer Virtual Call Centers which I am not too familiar with but I am sure if you were in the business you would understand.
I love their site because it has great visuals that explain things. That is a fantastic example of how to use media to tell your story so take note! And don’t forget to use call tracking so that you can know what is making you the most money and allocate more resources to those things.
